The world’s foremost organization dedicated to child protection and well-being, UNICEF relies on the U.S. Fund for a large portion of its revenue and global advocacy. As the U.S. Fund developed powerful new brand positioning, we created a digital platform to support their aspirations.
A fully responsive platform helps the U.S. Fund increase engagement, raise funds and build communities to make the world better for kids.
In the immediate aftermath of the devastating Typhoon Haiyan in the Philippines, the U.S. Fund launched a powerful global fundraising campaign. With celebrities such as Rihanna and OneDirection eager to participate, we quickly created a campaign concept, responsive microsite, ad placements and social media strategy. Due to the speed and urgency of the crisis, we also supported the U.S. Fund with celebrity management.
