Over its 60-year history, the Cystic Fibrosis Foundation's innovative venture philanthropy model has helped raise the survival age of individuals with CF from 2 to 41. As the CF community grows and matures, the foundation has had to expand its efforts from adding tomorrows to helping those with CF live better today. Spurned on by perceptions that they were out of touch with adults with CF, the foundation created a new strategic roadmap that boiled down to a simple message: put people with CF first. As they finalized this roadmap, Threespot was hired to re-envision their online presence.